"I work in tech" stopped meaning anything once tech got embedded in every industry. AI is now at that same point. The internet didn't make anyone money on its own — it made good businesses easier to scale. AI is the same. It won't hand you a strategy or taste. It amplifies the ones you already have.
This session isn't about using AI to get rich quick. It's for people who already run a brand — or market one — and know they need to be deeper in this than they are.



Integrated brand, design, and marketing agency based in McLean, VA. NickelBronx uses Claude and Victor AI internally — and has built a working AI content creation agent. This session is what we actually learned from building with these tools, not slides about them.
"A business spent $7,000/month on AI tools to automate processes saving them $5,000/month. Net result: a $2,000/month loss and a frustrated team. AI is not automatically cost-saving— and this hour is about giving you an honest picture before you commit."
