You know you should be posting on LinkedIn. There’s another way.

You probably know you should be posting on LinkedIn. The problem is that most LinkedIn advice makes you choose between becoming an insufferable “thought leader” or handing your personality to a ghostwriter who turns you into everyone else.

Jon MacDonald took a basically dormant LinkedIn account from around 1,500 followers to nearly 20,000 by building a simple, repeatable system around what he actually knows. That audience now drives credibility, business opportunities, leads, and more than $25,000 in brand deals this year alone.

This is:

A simple, repeatable system built around what you actually know
The actual process Jon uses himself, without an agency or ghostwriter
A framework you can start using immediately

This isn't:

“Post three hooks and comment ‘great insight!’ on 20 posts a day”
Handing your personality to a ghostwriter
Chasing likes instead of building real business

What you'll leave with

Your expertise. A repeatable system.

CLARITY

Know what to post

Figure out what the hell you should actually post about. Build 3–5 content pillars people associate with you.

CONSISTENCY

Build your weekly system

Create a weekly posting and engagement system you can realistically maintain, without an agency or ghostwriter.

BUSINESS

Make attention count

Turn an audience into credibility, relationships and actual business instead of just likes.

The system behind the growth.

In this live workshop, Jon is breaking down exactly how he does it:

Optimize your profile
Help LinkedIn understand who you are and who should see your content.
Understand the algorithm
Understand what LinkedIn’s AI-driven algorithm actually rewards.
Know what comes next
Know what to expect as you grow from 1K to 5K, 10K and beyond.

THIS WORKSHOP IS FOR

Founders ready to build an audience that actually drives business

Business owners who know they should post but don’t know where to start

Experts who want to share what they know in their own voice

Anyone tired of generic LinkedIn advice and performative thought leadership

Meet Jon

Jon MacDonald

Founder · The Good

Jon MacDonald is founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Author of three books on digital journey optimization and a frequent keynote speaker, he has been invited to share his expertise on important stages including Google and Autodesk. He knows how to get website visitors to take action.

From around 1,500 followers to nearly 20,000. More than $25,000 in brand deals this year alone. Jon will show you the actual system he uses himself, without an agency or ghostwriter.

How to Whore Yourself Out on LinkedIn Without Losing Your Soul

You know you should be posting on LinkedIn. There’s another way.

What you'll leave with

Your expertise. A repeatable system.

Meet Jon

Jon MacDonald

Founder · The Good

LET’S MAKE COOL
SHIT TOGETHER

How to Whore Yourself Out on LinkedIn Without Losing Your Soul

You know you should be posting on LinkedIn. There’s another way.

What you'll leave with

Your expertise. A repeatable system.

Meet Jon

Jon MacDonald

Founder · The Good

Build an audience. Keep your soul.

LET’S MAKE COOL SHIT TOGETHER

LET’S MAKE COOL
SHIT TOGETHER