MilkifyMilkify

Milkify

An eye-catching brand and site design for a company helping new mothers

THE BRIEF

Milkify is a professional freeze-drying service for mothers struggling with breast milk storage, usage, and transportation. Milkify was looking for an uplift to their brand identity and a fully custom well-functioning e-commerce site that aligned with their story and mission. Our timeline was tight as they wanted the site up by the time their show premiered on Shark Tank.

SERVICES
Logo Design
Visual Identity
UI/UX Design
Web Development
Email Campaigns
Packaging Design
YEAR

2022-2023

Developing a Unique Brand Identity

Our logo endeavor went through many iterations trying to find the perfect friendly, approachable and trustworthy branding. We landed on the butterfly motif to symbolize transformation from cocoon. The milk drop in the center gives clue as to what the brand is about and the blue toned color palette communicates loyalty, trustworthiness, and purity. The yellow gold touch illustrates milk being a “drop of gold”.

Website Design and Unique Functionality

Milkify’s e-commerce website helps new mothers easily learn about the process of freeze-drying breast milk, nutritional and safety benefits, and to start to place their order. The main goal of this new site from the old was to simplify the checkout process and help mothers to easily adjust their order to their exact needs.

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Samantha Bradshaw  •  INTACT TECH

We truly stood out from the other sponsors at the event

I just wanted to send a quick thank you for the work on the demos (and the last minute format switch!) and our booth graphics. Jesse, Jason, and Vinny all loved the booth and the videos. Thank you to you and the team for all the hard work that helped us show up in a such an impactful way. We really appreciate the effort that went into making everything look and feel great.

Quote iconSohale Razmjou
SOHALE RAZMJOU  •  BLACKWOOD

they absolutely CRUSHED IT

From creating and designing our entire look, logo, etc. building our website, recreating all our internal documents they absolutely CRUSHED IT. We are a 40+ year old family owned business with a rich history but certainly evolving, and our culture is the most critical element to our team. The most impressive piece of working with NickelBronx was they were able to blend the roots of our organization with the identity of the current team to build a lasting brand that we intend to stand behind for another 40+ years. Lastly - this process can be GRUELING, but working with Borzou and the team was legitimately fun and took the pain out of going through the arduous exercise. 10/10.

Quote iconAngela Lauria
Angela E. Lauria  •  Difference press

they are so fast and easy to work with

I’m so glad we found NickelBronx! Getting our graphics to look polished and unified was such a challenge with a remote, fast moving-team. NickelBronx lead the charge for our rebrand making it simple and getting the whole staff on board with the changes. This helps us keep quick projects in-house, but as it turns out they are so fast and easy to work with we just end up sending most of our design work to them! It feels like they are an extension of our in-house team.

Quote iconJeff Rossen
Jeff Rossen  •  Rossen Landscape

The process was seamlessly executed and kept on track

Borzou and Amanda did an amazing job of helping us navigate the re-branding process. After two failed attempts to re-brand with other firms, NickelBronx nailed our logo on the first try. We’re forever grateful to the NickelBronx Team for making our logo vision come alive, while also making the experience enjoyable. The process was seamlessly executed and kept on track by Amanda (which was a feat all in itself considering the fact that we knew we weren’t going to be the easiest client to work with). They made it look easy!

Quote iconKalie Brown
Kalie Brown  •  Brown Law PLLC

We could go to 1 team for all our needs

The entire team was an absolute pleasure to work with. They are responsive to email, intelligent, creative and capable. They pay attention to details, leverage technology and work so well as a unified team to get the best results. We are thrilled with our new website, marketing materials, business cards and flyers. The fact that we could go to 1 team for all our needs was amazing. Amanda is a marketing genius and such a pleasure to work with. I appreciated her wisdom on marketing and her ability to provide guidance and her opinion, while also giving us options and flexibility.

Quote iconMobby Duncan
Moby Duncan  •  Arkra

they listened to what we were saying

We worked with a different agency prior, they wasted months and thousands of dollars delivering terrible work. I grew frustrated and impatient and looked for alternative agencies. They listened to what we were saying, filled in the gaps, sprinkled creativity and came back with incredible options off the initial call.

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