What makes a good brand identity?

A strong brand identity is more than a nice logo. It’s the full package (your visuals, tone, and overall vibe, etc) all working together to tell people who you are before you say a word. When done right, it’s instantly recognizable and hard to forget.

How do I keep my brand consistent everywhere?

Consistency doesn’t happen by accident. It starts with clear brand guidelines. Outline how to use your logo, colors, fonts, and visuals so everyone creating materials is on the same page. It’s how you make sure your brand always looks and feels like itself.

Can I update my brand identity as my business grows?

Yes, and you should. Brands evolve as businesses evolve. Just make sure any updates are intentional and keep the core of your identity intact. If you’re rebranding, give people context so the shift feels like a natural next step, not a total departure.

How does brand identity impact loyalty and success?

A clear, well-executed brand identity builds recognition and trust. When people know what you stand for and what to expect, they’re more likely to stick around, recommend you, and come back for more. It’s one of the strongest foundations for long-term growth.

BRAND & VISUAL IDENTITY

You’re the best at what you do — but how will anyone know that until they actually work with you? Looks aren’t everything, but in the world of branding, they play a vital role in helping you stand out from the competition right off the bat. Set the stage to attract the clients you want with our visual identity services, designed to distill your differentiators into one cohesive, captivating package.

Discovery

Target Audience

Brand Positioning

Mission and Vision

Brand Messaging

During this exploratory stage, we delve deep into understanding your company's core values, mission, target audience, and competitive landscape. This process involves comprehensive research and market analysis to uncover unique insights that will shape the brand's personality and positioning. Through this immersive exploration, a brand can identify key differentiators and visual elements that resonate with its audience. The discovery phase lays the groundwork for a cohesive and authentic brand identity, ensuring that subsequent design and communication efforts align seamlessly with the brand's essence and objectives.

Research

Mood Board

Competitive Analysis

Inspiration

In this step, you want to define your brand’s purpose, positioning, communication pillars and brand values. Formulating these core pieces of your brand identity will serve as the foundation for all your marketing initiatives and as a guide to help your team maintain brand consistency. An effective brand strategy will play a big role in attracting the right audience, increasing their loyalty, and increasing your market share.

Design

Logo Options

Style Variety

Font & Colors

Mockups

A brand visual identity is far more than just a logo. It is the visual representation of your brand’s purpose, personality and values. Visual identity elements typically include your logo, iconography, typography and colors. It is summarized in a brand style guide, which provides a guideline for using the brand elements, such as logo placement, color usage, and typography, to maintain consistency and strengthen brand recognition.

Guidelines

Brandbook

Logo & Usage

Brand Assets

Collateral

The execution phase includes all the instances in which your brand engages its audience, including internal, external, online and offline communication. During this phase, the focus is on key marketing efforts that are vital to business growth, such as website design, social media campaigns, email marketing, advertising, and business cards. To ensure that your marketing efforts are effective, each of these elements should be consistent with your new brand identity.

Rollout

Logo

Icon

Pattern

Social Media Kit

A brand rollout is an ongoing initiative that needs to be maintained to uphold brand authenticity. A great way to get the gears spinning is to plan a brand launch campaign to spread awareness of your rebrand, create excitement with your target audience and educate your existing customers about what to expect with the new change. This helps people buy-in to your new brand, and attract new faces!

GET STARTED

SOHALE RAZMJOU • BLACKWOOD

they absolutely CRUSHED IT

From creating and designing our entire look, logo, etc. building our website, recreating all our internal documents they absolutely CRUSHED IT. We are a 40+ year old family owned business with a rich history but certainly evolving, and our culture is the most critical element to our team. The most impressive piece of working with NickelBronx was they were able to blend the roots of our organization with the identity of the current team to build a lasting brand that we intend to stand behind for another 40+ years. Lastly - this process can be GRUELING, but working with Borzou and the team was legitimately fun and took the pain out of going through the arduous exercise. 10/10.

Angela E. Lauria • Difference press

they are so fast and easy to work with

I’m so glad we found NickelBronx! Getting our graphics to look polished and unified was such a challenge with a remote, fast moving-team. NickelBronx lead the charge for our rebrand making it simple and getting the whole staff on board with the changes. This helps us keep quick projects in-house, but as it turns out they are so fast and easy to work with we just end up sending most of our design work to them! It feels like they are an extension of our in-house team.

Jeff Rossen • Rossen Landscape

The process was seamlessly executed and kept on track

Borzou and Amanda did an amazing job of helping us navigate the re-branding process. After two failed attempts to re-brand with other firms, NickelBronx nailed our logo on the first try. We’re forever grateful to the NickelBronx Team for making our logo vision come alive, while also making the experience enjoyable. The process was seamlessly executed and kept on track by Amanda (which was a feat all in itself considering the fact that we knew we weren’t going to be the easiest client to work with). They made it look easy!

Kalie Brown • Brown Law PLLC

We could go to 1 team for all our needs

The entire team was an absolute pleasure to work with. They are responsive to email, intelligent, creative and capable. They pay attention to details, leverage technology and work so well as a unified team to get the best results. We are thrilled with our new website, marketing materials, business cards and flyers. The fact that we could go to 1 team for all our needs was amazing. Amanda is a marketing genius and such a pleasure to work with. I appreciated her wisdom on marketing and her ability to provide guidance and her opinion, while also giving us options and flexibility.

Moby Duncan • Arkra

they listened to what we were saying

We worked with a different agency prior, they wasted months and thousands of dollars delivering terrible work. I grew frustrated and impatient and looked for alternative agencies. They listened to what we were saying, filled in the gaps, sprinkled creativity and came back with incredible options off the initial call.

BRAND & VISUAL IDENTITY

Discovery

Research

Design

Guidelines