How does SEM differ from search engine optimization (SEO)?

SEM uses paid ads to show up in search results right away. SEO focuses on improving your website so it ranks naturally over time. Both help people find you, but SEM gives you faster visibility while SEO builds long-term growth.

What is Google Ads and how does it work?

Google Ads lets you pay to appear at the top of search results. You choose keywords, set a budget, and only pay when someone clicks. It’s a fast way to reach people who are already searching for what you offer.

What are ad extensions and why are they important?

Ad extensions add extra info to your search ads like links, phone numbers, or special offers. They make your ad more useful, take up more space, and often lead to more clicks.

How do I measure the success of my SEM campaigns?

Look at metrics like click-through rate, cost per click, and return on ad spend. These help you understand what’s working so you can fine-tune your campaigns and get better results over time.

Search Engine Marketing

Take a second to think back to the last website you visited for the first time. Did you find it by typing a few keywords into your search engine and clicking on the top result? We thought so. And this just in: You’ve got company. As a matter of fact, the majority of online hopefuls today will stumble upon their latest website discovery the exact same way.

STRATEGY

Target Audience

Business Goals

Keyword Research

Competitive Analysis

User Behavior

Our journey in assisting your company with search engine marketing begins with a meticulous keyword research and strategy phase. Through thorough analysis and industry research, we identify relevant keywords that align with your business goals and target audience. Understanding the search intent behind these keywords is key to crafting a strategy that maximizes visibility and attracts the right audience. We develop a comprehensive keyword strategy, taking into account factors such as search volume, competition, and user behavior. This forms the bedrock of a targeted and effective search engine marketing campaign.

CAMPAIGN CREATION

Optimization

Ad Copy & Design

Landing Pages

Conversion

Search engine marketing campaigns involves crafting compelling ad copies, and designing visually appealing and relevant landing pages. Our focus is not only on driving traffic but also on optimizing for conversions. We continuously monitor and analyze the performance of your campaigns, making data-driven adjustments to maximize efficiency and return on investment. Ad targeting parameters, bid management, and ad extensions are optimized to ensure that your ads are displayed to the right audience at the right time, enhancing the overall effectiveness of your search engine marketing efforts.

ANALYTICS

ROI

Conversion Rate

Click-Through Rate

Optimization

We utilize analytics tools to track the performance of your campaigns, measuring key metrics such as click-through rates, conversion rates, and cost-per-acquisition. Regular reports provide transparent insights into the impact of your search engine marketing efforts. This data-driven approach allows us to identify successful strategies, refine underperforming elements, and make informed decisions to enhance overall ROI. Our commitment to continuous improvement ensures that your search engine marketing campaigns remain agile and adaptive, consistently delivering optimal results for your company's online visibility and conversion goals.

GET STARTED

SOHALE RAZMJOU • BLACKWOOD

they absolutely CRUSHED IT

From creating and designing our entire look, logo, etc. building our website, recreating all our internal documents they absolutely CRUSHED IT. We are a 40+ year old family owned business with a rich history but certainly evolving, and our culture is the most critical element to our team. The most impressive piece of working with NickelBronx was they were able to blend the roots of our organization with the identity of the current team to build a lasting brand that we intend to stand behind for another 40+ years. Lastly - this process can be GRUELING, but working with Borzou and the team was legitimately fun and took the pain out of going through the arduous exercise. 10/10.

Angela E. Lauria • Difference press

they are so fast and easy to work with

I’m so glad we found NickelBronx! Getting our graphics to look polished and unified was such a challenge with a remote, fast moving-team. NickelBronx lead the charge for our rebrand making it simple and getting the whole staff on board with the changes. This helps us keep quick projects in-house, but as it turns out they are so fast and easy to work with we just end up sending most of our design work to them! It feels like they are an extension of our in-house team.

Jeff Rossen • Rossen Landscape

The process was seamlessly executed and kept on track

Borzou and Amanda did an amazing job of helping us navigate the re-branding process. After two failed attempts to re-brand with other firms, NickelBronx nailed our logo on the first try. We’re forever grateful to the NickelBronx Team for making our logo vision come alive, while also making the experience enjoyable. The process was seamlessly executed and kept on track by Amanda (which was a feat all in itself considering the fact that we knew we weren’t going to be the easiest client to work with). They made it look easy!

Kalie Brown • Brown Law PLLC

We could go to 1 team for all our needs

The entire team was an absolute pleasure to work with. They are responsive to email, intelligent, creative and capable. They pay attention to details, leverage technology and work so well as a unified team to get the best results. We are thrilled with our new website, marketing materials, business cards and flyers. The fact that we could go to 1 team for all our needs was amazing. Amanda is a marketing genius and such a pleasure to work with. I appreciated her wisdom on marketing and her ability to provide guidance and her opinion, while also giving us options and flexibility.

Moby Duncan • Arkra

they listened to what we were saying

We worked with a different agency prior, they wasted months and thousands of dollars delivering terrible work. I grew frustrated and impatient and looked for alternative agencies. They listened to what we were saying, filled in the gaps, sprinkled creativity and came back with incredible options off the initial call.

Search Engine Marketing

STRATEGY

CAMPAIGN CREATION